B-Palace Art

It’s the architecture and design contest promoted by Cromatica – Marcegaglia Steel and Sandrini Metalli.

The goal? To breathe new life into the "B-sides" of buildings – the secondary facades – through creative and sustainable projects using steel printed with Cromatica technology and shaped with SANDCustom solutions.

Imagine a city where every wall tells a story. Where B-sides are no longer forgotten, but become new surfaces for expression. Where a nondescript courtyard transforms into a vibrant hub of creativity, and a faceless building becomes a landmark — a visible signature on the urban fabric.

This isn't just about aesthetics. Redevelopment means giving new meaning to spaces, retelling the story of a place, and at the same time improving durability and reducing the environmental impact of buildings. Steel makes it possible to reinterpret the past without erasing it, to build the future without waste, and to redesign structures that are made to last.